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Channel management

渠道管理：在产品从生产者到消费者手中的交换过程中,渠道管理主要为设计和选择分销渠道并实现渠道策略。欲设计和选择分销渠道需要设定渠道目标、考虑客户需求和营销组合等。实现渠道策略包含提供渠道中间人诱因、冲突管理、绩效评估等。营销者为确保其中间人的产品知识、销售量、利润等,必须提供中间人促销所需的工具,由于中间人不是营销者的员工,营销者亦必须提供适当诱因以激励中间人。

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: 行走的孤狼 前台管理员
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Release time: 2016-08-08 00:00

Update time: 2016-08-08 00:00

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