1) The function of recognizing all demands for goods and services to support the marketplace. It involves prioritizing demand when supply is lacking. Proper demand management facili?tates the planning and use of resources for profitable business results. 2) In marketing, the process of plan?ning, executing, controlling, and monitoring the de?sign, pricing, promotion, and distribution of products and services to bring about transactions that meet organizational and individual needs. Syn: marketing management. See: demand planning.
需求管理—1）识别产品和服务的全部需求以支持市场的职能。它包含供应不足时理出需求的优先顺序。适当的需求管理能推动资源的计划和使用从而实现商业盈利。
2）市场营销中，计划、执行、控制和监控产品和服务的设计、定价、促销和配送的过程，以使义务满足组织和个人需求。同义词：marketing management.
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