2019年4月12日 NACS

消费者每个月在美国各地的便利店为他们的车辆加油四到五次。但谁拥有这些加油站呢？这可能是当地的一项业务。 

在美国有大约122,000家便利店在销售汽油。总体而言，58％的销售汽油的便利店是单店经营者，这个有超过70,000家商店。这些便利店中的许多可能没有资源将他们的商店与他们销售的汽油品牌分开并在其门头上进行促销，这往往导致消费者误以为他们是一家大型石油公司拥有和经营的加油站。

 （来源：NACS /尼尔森2019便利工业店数）

大石油零售百分比
大型石油公司最近开始重新进入加油站零售业，开始扭转了十年以上的趋势，到2017年其市场份额降至不到0.5％。

即使主要石油公司退出油品零售业务，但其品牌仍然存在。事实上，大约一半的零售店以15家最大的炼油厂供应商之一的品牌销售油品。这些品牌的大部分地点都是由独立的企业家经营，他们与炼油商/经销商签订了供应合同以销售特定品牌的燃料，但这些零售商并不分享其供应商的利润/亏损。

剩下的50％出售“无品牌”燃料。这些站点通常由已经建立自己的燃料品牌并在公开市场上购买燃料的公司或通过与精炼商/分销商签订的非品牌合同来拥有。

其他零售渠道销售燃料
1971年，只有7％的便利店销售油品。在加下来的38年中，便利店的油品市场份额大幅增加。在过去十年中，增长放缓，但销售燃料的便利店数量仍增长了6％。如今，153,000多家便利店中约有122,000家销售燃料，这些商店共同销售在美国购买的80％的燃料。

本世纪大部分时间都有零售渠道的零售商是杂货店和大众商品店。截至2019年1月，有超过6,200个此类地点（沃尔玛，克罗格，山姆俱乐部，好市多，Safeway）销售油品。根据Energy Analysts International（EAI Inc.）的数据，这些站点约占美国购买汽油的16％，销售量约为传统零售商销售量的两倍。

Consumers fuel their vehicles about four to five times every month at convenience stores across the United States. But who owns these fueling locations? It’s likely a local business. 

There are about 122,000 convenience stores selling fuel in the United States. Overall, 58% of the convenience stores selling fuel are single-store operators, representing more than 70,000 stores. Many of these operations may not have the resources to brand their stores separately from the brand of fuel they sell and promote on their canopies, often leading to consumer misperceptions that they are businesses owned and operated by a major oil company.

 (Source: NACS/Nielsen 2019 Convenience Industry Store Count)

Big Oil A Small Percentage of Retail
Major oil companies have recently begun to reemerge within the retail landscape, reversing a decade-plus trend that reduced their share of the market to less than 0.5% by 2017.

Even as the major oil companies withdrew from retail operations, their brands remained. In fact, roughly half of retail outlets sell fuel under the brand of one of the 15 largest refiner-suppliers. Most of these branded locations are operated by independent entrepreneurs who have signed a supply contract with a refiner/distributor to sell a specific brand of fuel, but these retailers do not share in the profit/loss of their suppliers.

The remaining 50% sell “unbranded” fuel. These stations often are owned by companies that have established their own fuel brand and purchase fuels either on the open market or via unbranded contracts with a refiner/distributor.

Other Retail Channels Sell Fuels
In 1971, just 7% of all convenience stores sold gas. Convenience stores saw enormous gains in market share for fuel over the next 38 years. Over the past decade that growth has slowed, but the number of convenience stores selling fuels still has grown by 6%. Today, about 122,000 of the 153,000-plus convenience stores sell fuel and these stores collectively sell 80% of the fuels purchased in the United States.

The retail channels that have their fueling locations most this century are grocery and mass merchandising stores. As of January 2019, there were more than 6,200 such locations (Walmart, Kroger, Sam’s Club, Costco, Safeway) selling fuel. These sites accounted for an estimated 16% of the gasoline purchased in the United States, representing sales volumes that are approximately twice the amount sold by traditional retailers, according to Energy Analysts International (EAI Inc.).